The CRM Chronicles newsletter aims to help you make better marketing technology decisions, giving you more time to focus on serving your customers and growing your career.
If you want to build a better, higher-performing mar-tech stack, implement a CRM system that solves your business and customer problems, level up your and your team’s CRM skills, or refresh your career in CRM, then you’ve come to the right place.
The focus here is on outcomes, not platform or methodology worship. You’ll get only honest, unvarnished takes, not recycled sales pitches.
This newsletter is for marketers (from newbies to the C-suite), product managers and owners, project managers, and anyone working with or interested in marketing technology.
You'll gain a wealth of knowledge through hearing from the best marketers and technologists in the world.
Example topics we’ll cover:
How to run a successful CRM program
How to implement a new CRM system without losing your mind
How to succeed in your CRM job, contract or project
Why become a paid subscriber?
ROI of at least 10x. A course in mar-tech will cost you thousands, and a consultancy will cost you hundreds of thousands. A poor implementation could run up into the millions in wasted money, lost business opportunities, and dissatisfied employees. For a few hundred dollars a year, you’ll have access to insights, best practices, and guidance that would easily cost you tens of thousands.
Access to the best experts in the business with decades of experience
Become part of a global network of marketing technologists.
Why join the Platinum Circle:
Get everything paid subscribers get, plus two 45-minute consultancy calls about your business or career.
Like many companies worldwide, you can also work directly with me. If you need help with CRM, just respond to one of the emails, and we can chat further.
About me:
I’m Lloyd. I’ve been working in marketing and CRM for ~20 years. My career has spanned managing multi-country CRM implementations, running million-member loyalty programs or designing retention strategies for the top companies in Europe.
MarTech has been my passport: taking me from working at ad agencies on Madison Avenue to Sydney, Amsterdam, and Dubai. It’s also given me the opportunities to work client-side on projects for IBM, Ecco Shoes, Johnson & Johnson, Vodafone, Accor Hotels, Sony, and many more.
As a consultant, I’ve saved companies millions of dollars in unnecessary tech and vendor fees, won awards, and run CRM programs that have contributed more than $1 billion to businesses' bottom lines.
There have been rough times: I’ve been fired (sometimes justly, sometimes not), so I know something about getting knocked down and picking yourself up. And I’ve been in companies where I was the only person of colour, the only immigrant and the only queer one in the whole building.
The Writing Grove
If you’re looking for something else to do besides CRM, please visit the Writing Grove.
